How Good Are Free Ransomware Decryptors?

In the light of recent months, with the cases continuously climbing high during the current pandemic, many companies and their customers have been facing numerous ransomware and hijacking attempts – from robotext messages, robocalls, and virus injections. Hackers are really leaning hard on ransomware because it gives them an edge over the customers – lock their data, and if you pay the ransom, we’ll give you a solution, and you can decrypt your files! One such ransomware virus that took the world by storm was the ThiefQuest (a.k.a. EvilQuest) ransomware virus. But one company decided to break that cycle by offering a way that people can decrypt their data for free: the one and only SentinelOne.

Recommended article: SentinelOne is #1 at Crushing Viruses and Keeping You Safe

Mac Users Are the Targets
Unlike the other numerous viruses that target Windows users, the specific EvilQuest ransomware targets Mac operators. However, the downside to this is that many businesses are the primary users of Mac computers, laptops, and products. As a matter of fact, there are more iPhone users in the world that use the MacOS on their mobile platforms and office computers than Windows users. Either way, the virus is meant to decrypt files, and it does not tell infected users how to contact the company. It does provide a Bitcoin wallet and where to deposit your ransom to. And they only give you 72 hours to get your ransom to them.

The Free Decryptor
There are many other ransomware programs out there, and SentinelOne is one of those companies who have been able to say they’re coming to the call. Most users who get infected with ransomware don’t get their files restored with this virus, and they are permanently locked out of them. The decryption process that SentinelOne provides is that their researchers basically recreated the virus and then reverse-engineered it. They were able to analyze the code pattern and decipher the malicious code that’s injected into the files so they can remove it. Fortunately, it’s because the ransomware itself is rather new (meaning that it was very recently created – so it has some bugs). Other ransomware viruses are a bit harder to crack. But does it work?

Recommended article: How Quickly a Ransomware Attack Can Happen In 2020

According to SentinelOne, it does. And so, do many others. Of course, they do have disclaimers in case they can’t decrypt literally every single file. That’s because there is no guarantee that every virus is different. One virus, though, that’s being used a lot is the WannaCry ransomware on PC’s ranging from small businesses all the way up to government officials (and one of the most common during these times). Having a good product such as SentinelOne, or even getting the Trend Micro tool can help. There is a good chance that you may not actually need to pay the fee to get your files unlocked. However, some of the more advanced viruses may have numerous variants in code, so it may not be easy to pinpoint which one it is and the code (which may sometimes be randomly inserted into a file) itself. Therefore, you need to have a good protection plan in place.

What Should I Do?
If you get ahold of your local IT support team, they’ll be able to help you get some of the best security tools and can even provide local and cloud-based backups of your precious data in case of a ransomware attack. Many companies have been able to say that their ransomware hiccups have cost them, but most of them are paying their hackers not to leak their customers’ data. Don’t be that person, and keep your data safe, and you’ll be much better off in the long run!

Pet Vets and Groomers Go Mobile: What It Means for You

In the digital era, there are some pet services whose online optimization is obvious. The ease of ordering food online has opened up every home to top-quality brands and ingredients not available in their neighborhood, for example, and mobile booking for dog walkers is as intuitive as using an online service to find a babysitter.

Recommended site: Mobile Pet Grooming Phoenix

Like the home-visiting doctors of old, mobile veterinarians offer comfort for your pet without the distress of an office visit. There’s no need for a waiting room crowded with other animals, unfamiliar bright lights and tile floors, or the whole new array of smells the vet’s office has to offer.

The New York Times refers to these home visits as “fear-free” veterinary care. It’s a name taken after the company, Fear Free, who first began certifying veterinarians, technicians, and staff for these low-stress, at-home visits. The approach takes advantage of your animal’s tie to their natural environment and allows them the respect of undergoing stressful veterinary care without the additional demands of a road trip.

Recommended article: Fear-Free Pets Make for Happier Pets, and Owners

Respecting our pets and their comfort allows them to be at their best. Often, an animal will be reported to have behavioral problems, when the real problem is rooted in their own boundaries being crossed. At-home visits prevent high anxiety, rapid adjustments to new environments, and, some would argue, trauma.

And allowing your animal to be at their best isn’t just beneficial to them. A calm, at-home pet is an easier client for vets and groomers to work with and reduces your chances of being responsible for an injury or bite. Lowered anxiety levels may even have long-term impacts on your pet’s health. Much like with humans, an animal’s anxiety levels can worsen their health over the broad course of their lifespan. Findings reported by Dr. Gary Landsberg suggest lowered anxiety can help curb preventable gastrointestinal problems, respiratory problems, immune system problems, inhibited wound healing, and even rapid aging.

Mobile pet services are rapidly expanding. According to a report by Spot Pet Insurance, those services now include:

Wellness exams
Vaccinations
Spay & Neuter Services
Skin & Ear Problems
Allergies
Fecal & Heartworm Tests
Blood Profiles
Minor Injuries
Health Certificates
Diagnostic Testing
Much like with veterinary care, we ask a lot of our pets on visits to the groomers. Good behavior is competing with new environments, new smells, other animals passed on the way in and out, and the stress of a car trip there. In fact, many of the stressors that arise from a visit to the groomer’s are identical to those surrounding a vet visit.

Suggested site: Mobile Pet Grooming Tucson

Some stressors can’t be removed. In the case of both medical care and grooming, your pet will need to tolerate a minimally invasive, but still invasive, treatment of their body. A good vet and a good groomer alike have respect for your animal and their boundaries, while still doing what they need to do to provide the best standard of care.

But we, the owners, have the power to keep our pet’s stress to a minimum.

A quick online search will turn up thousands of articles for helping young children through transition time, doctor’s visits, and first haircuts. Discussions dive deep into issues of consent, respect, and understanding the sheer number of sensory demands on the child at any given time. It’s time we gave our pets the same respect, and mobile visits—limiting that stress too, at least, the comfort of their own home—are a massive stride forward.

Bridging the Gap Between Search Engine Spiders and Humans

Search engine spiders are – in a way – the lifeblood of the internet. Without them, we wouldn’t have search engines. Without search engines, nobody could find your website, nor could you locate 99%+ of the internet either.

And yet, these little spiders – however necessary they are – don’t by any means paint the full picture of the business behind the website it’s spidering. All a spider can do is read the content of your site via the HTML you provide it. Therefore, we’re told to develop “search engine friendly” websites – ones with a good structure of headline tags, and using keywords that explicitly state what our website is about.

Of course, links play a part too. Authoritative links pointing to your site act as “votes” that search engines count in your favor. This helps them build a reasonable picture of the quality of your content. However, it’s often the case that there’s a massive gap between how search engines see your website, and the quality of service or product you provide. Let’s look at this gap a little closer, and see how it can be filled.

The Gap
Let’s imagine a business that established itself 25 years ago, and has provided a consistently high quality of drainage services in all of that time. They have repeat customers who don’t think twice about booking their services every year. To all intents and purposes, they are highly trusted, successful business. And yet, they are ranked very low in Google for all their main keywords. What’s gone wrong here? This “gap” in perception is because the website this business owns has very few (or even zero) authoritative links, poor on-page optimization, and poor content. Search engine spiders can’t see past these metrics. No business has a “right” to ranking well just because they provide an excellent “in real life” product or service.

How to Bridge This Gap?
There is a symbiotic relationship between website owners and search engines. Both need each other. This is why Google Search Console exists. It’s a means to allow the website owner to help Google better understand their website, and help bridge this gap.

That’s only the first step though. Having your site audited by an on-page optimization expert can help you fine-tune your website page structure, your URLs, your navigation, your titles, your content.

Where search engine spiders fail to see signals of trust like how well established your business is (even if the website is 6 months old), a human reviewer CAN. Third party services like human-review directories and customer review services can REALLY help close the gap.

Human-review directories
A high-quality human-review niche directory will look for signals of trust found on your website. These are often too subtle for a search engine spider to “join the dots” – but a discerning human can. For example, if a website claims to be a member of a particular association, it’s possible to search for the company name on the association’s website. The same can be done for company registration numbers too. If a company has been established for many years, and they show this on a company history page, a human reviewer can build up a picture of the company’s progress through the years. Moreover, it’s the aggregation of all of these things that help a human reviewer build a solid picture of the business. A search engine spider will not be able to see the nuances a human can.

Suggested article: Human-reviewed, Established Niche Directories

Review services
Your customer base is your ultimate cheerleaders (or perhaps, whistle-blowers!). They trusted your product or service, and they can write about their experiences via review services like Trustpilot. These help people get some idea of the quality of product or service you provide.

Suggested article: The Purpose of b2blistings.org

Online Reputation
Both human-review directories and review services can be used to give some proof as to the reputation you deserve online. When someone does a search for your brand name, and you’re listed in human-review directories and under review services, these signals of trust can be found in the search – helping prospective new customers gain some trust in your business. Search engines will also be visiting these directories and review services too, so it helps them get a better picture of your business as well.

Suggested article: Other Website Review Services We Run

Conclusion
It doesn’t matter how good your product or service is in “the real world”. Online, you start from zero and work your way up. It doesn’t mean that having a great product or service doesn’t help you. It does – very much. It’s just you have to jump through the same hoops as every other website owner to get yourself established. Once you are established and easily found, you’ll find your old friend (word-of-mouth marketing) was online this whole time. You’ll discover that your online presence will take on a life of its own as people start recommending you on social media and their own websites. It just takes time and effort to get to that point.